Engineered Business Solutions
3311 Richmond Ave., Suite 317
Houston, TX 77098
Phone: 713.522.3480
Toll Free: 800.524.9095
Fax: 713.524.0871
Email: contactus@ebsit.com

Search Engine Optimization - What and How

Search Engine Optimization (SEO)

As noted, SEO involves "getting your web site listed and showing up so folks find you when they needs XYZ products or services".

What is involved with SEO?

Search engines just want to provide the best, most useful information about what their users are searching for. When you search on a key word -say "IT services" the results that show up, and importantly, the order in which sites show up, depends on how useful the search engines rate your content related to "IT Services" for their users.

Having a lot of "rich content" -informational, useful text and headers about the key words you care about - is the core to ranking well in search engines. However, search engine ranking is objective, based on algorithms that uses certain defined characteristics - like "how often does the key word show up in this site without being abused (just listed over and over for example)"?

What This Means - Search Engine Optimization KEYS:

1. You have to know which keywords to focus your content on!
2. Other Variables Also Count -such as link popularity, cross      links, key word density etc.
3. The web site needs to be optimized for the right keywords      and the ranked other variables.
4. Paid listings can get immediate results!

It isn’t easy to achieve a first-page search engine ranking in a short amount of time. No one can guarantee you a specific position or rank in search engine results, but a carefully planned search engine marketing plan can help improve your ratings, move your site up in the search results and bring in leads!

Elements of Search Engine Optimization:

Targeted Keyword Research
Optimization of Targeted Landing Pages
Search Engine Optimization Strategy
KEI Competition Analysis for targeted Keyword Phrases
Site Submission
Cross-links throughout Web Site
Optimized Navigational Structure
Homepage Optimization

Some of the areas we work in to help you move higher in the natural search engines listings are:
     Link Popularity
     Page Content
     Site Structure

Paid Listings as part of Search Engine Optimization

In an increasingly competitive search engine marketing environment, you have to have a good mixture of both search-friendly, optimized web content and an effective paid ad placement program.
     Fixed Budget
     Spend more or less based on results
     Highly targeted placement

Give us a CALL NOW, and let us answer your Search Engine Optimization and web site Marketing questions. Call 713-522-3480 or toll free 800-295-9095 or email us.

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